At some point, you’re going to be ready to make the jump from being a good band in your town to a good band in your area. Depending on where you may live, “your area” may include several counties, neighboring states or even an entire section of the country. This means building a larger fan base, playing in front of bigger crowds and selling more CD’s. It also means longer drives, more phone calls and other logistical problems that you may not encounter when you were playing in places that were only a few blocks away from where you live.
How do you know when you’re ready? You won’t. No one does. To be honest, if you wait until you’re ready, you’ll probably never make it happen. But you can determine whether you have a chance to make it by asking yourself a few questions.
1. Are you playing bigger and better venues than you were before?
If you’re still playing free gigs in dives, then you don’t need to drive across the state to do that. Save yourself the trouble and just stay home.
2. Are your ticket sales increasing?
You should be keeping a list of everywhere you have played. (If you’re not, then start making one now and do the best you can to write down the places you have played in the past.) Note the capacity of the venue, the number of seats or tickets that you sold, and how much money you actually received from the gig. If these numbers are on the rise, then you may be ready to take it to the next level. If your numbers are dropping, then you should probably shore up your home fan base before trying to expand.
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